Formerly at
Systems brain. Designer's eye.
Email marketing that turns one-time buyers into repeat customers — strategy, automation and execution, owned end-to-end.
Services
I plug into your team as a senior lifecycle marketer — from a one-off audit to fully owning your email and retention program.
A full review of your flows, campaigns, segments and deliverability — then structured A/B testing to fix what's underperforming and lift what's working.
AuditCustomer journey mapping, flow architecture and retention roadmaps built around how your customers actually buy.
StrategyWelcome, abandonment, post-purchase, win-back and nurture flows — plus platform setups with a focus on email and automation, in your platform of choice.
BuildFull ownership of your campaign calendar: planning, copy, design coordination, segmentation, QA, deployment and iteration.
ExecutionIntegrated campaigns beyond the inbox — cross-department coordination, sale events and launches, plus the SOPs that make execution repeatable, with AI woven into the daily workflow.
OpsClear, client-ready performance reporting and post-campaign retrospectives that tell you what to do next — not just what happened.
AnalyticsAutomation that runs like clockwork.
Emails people actually open.
Ten years deep in marketing platforms and data — with roots in graphic design, photography and storytelling. Every flow is built clean behind the scenes, and beautiful where your customers see it.
Toolkit
Deep expertise in most email platforms and the full stack around them.
Flows, campaigns, segmentation, A/B testing, analytics, Composer, Customer Hub, CDP.
Nurture automation, segmentation and campaign ops for B2B pipelines.
Enterprise campaign execution, journeys and segmentation at scale.
All-in-one funnels, automation and CRM workflows for lean teams and agencies.
Experience
Toptal · Remote
Planet of the Vapes · Remote · promoted from Digital Marketing Assistant
Cheetah Digital · Costa Rica
Earlier: social media management for a 600k+ follower brand, SEO & content, and email support at Amazon — plus degrees in Marketing Communications and Advertising.
Case Study — Planet of the Vapes
What happened when I owned the email channel at Planet of the Vapes for four years — confirmed in writing by the CEO who saw it happen.
"Caro was a critical part of what POTV is today. She grew e-mail from nothing to 21% of revenue and a return customer rate of 46%. She is operational and will create clear, effective systems. I would highly recommend Caro for a leadership role in e-mail marketing, campaign management or marketing operations.
"One of the most reliable and organized people I've had the pleasure of working with at Toptal. As an email marketing specialist she has supported literally dozens of us and our campaigns — yet somehow she was always on top of everything, completes things quickly and without errors, and never drops a thread.
"Working with Caro was an absolute delight. A marketing skill set that covered all channels — content planning through to creation and campaign execution — with an abundance of enthusiasm and positive energy. Not just a fantastic team member, but an invaluable asset to any company.
Contact
Share a few details about your business and where you'd like help — I'll be in touch to talk through your project.